In 2015, I was offered the position of Writer at the French national newspaper Le Figaro, writing on lifestyle and mostly design. Through this role, I traveled the world and wrote over 150 articles, as well as for ELLE, Le Temps, Marie-Claire, l’ADN, and so on. The topics of my articles range from design and architecture to monks, hillbillies making whiskey, and the Gullah/Geechee Nation in South Carolina. Interviewing creatives allowed me to understand them in an intimate way. As a whole, journalism has given me the ability to write on what intrigues me at a given time.

Later in my career, I got the opportunity to become the Creative Director of the Design Supplement for Le Figaro, a twelve-page newspaper that comes out twice a year. A year after, I was writing a sixty-page magazine in English on the city of Detroit, called Lost iN, for a Berlin-based company. I had to find both creative and financial partnerships for it. Those two positions allowed me to act as a project manager while still working with a team and meeting very strict deadlines.

I moved to Detroit, making space in my life to write more freely on topics dear to my heart. I discovered a city that went through one of the most tragic crises in history but was still able to propose alternatives for regrowth. I analyzed the city from a sociological perspective—through the art scene and by studying the city’s economy. That immersion in Detroit’s culture eventually led me to author a new guidebook: 30 Hidden Gems of Detroit, just published by Éditions Jonglez in 2025. The book blends in-depth local research, photography, and narrative storytelling, highlighting lesser-known places that shape the soul of the city.

All of these varied experiences allowed me to create a solid network that led me to meet Odile Hainaut, the founder of Wanted Design, a design festival in New York. Together we imagined a Detroit program alongside the designers of the city for ICFF 2020. Odile put me in touch with Jerry Helling, the Creative Director of Bernhardt Design, who then hired me as the Creative Content Developer on the marketing team for his company. His goal was for me to become a jack of all trades and to evolve by his side. He knew I would have to learn a lot, but trusted me. I quickly discovered all the different facets of the business, from the design process to the marketing of a product. I wrote press releases, organized press conferences and creative events with artists, prepared photo shoots in New York and North Carolina.

Most recently, I’ve had the opportunity to refine my bilingual writing and editing skills across a variety of industries. At Snapchat, I adapted advertising and web content from English to French for the SMB team, ensuring cultural and linguistic precision in each campaign. At Bonzer, a Copenhagen-based SEO agency, I created French-language articles for a fintech SaaS client, delivering more than ten per month while maintaining tone, brand voice, and SEO strategy. At Jack Morton, IPG I manage cross-functional creative teams across all General Motors brands.

Storytelling is my focus.

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