In 2015, I was offered the position of Writer at the French National Newspaper “Le Figaro”— writing on Lifestyle and mostly Design. Through this role, I traveled the world and wrote over 150 articles, as well as for ELLE, Le Temps, Marie-Claire, l’ADN, and so on. The topics of my articles range from design and architecture to monks, hillbilly’s making whiskey, and the Gullah/Geechee Nation in South Carolina. Interviewing creatives allowed me to understand them in an intimate way. As a whole, journalism has given me the ability to write on what intrigues me at the given time. Later in my career, I got the opportunity to become the Creative Director of the Design Supplement for Le Figaro — a twelve-page newspaper that comes out twice a year.

A year after, I was writing a sixty-page magazine in English on the city of Detroit, called “Lost iN”, a Berlin company. I had to find both creative and financial partnerships for it. Those two positions allowed me to act as a project manager while still working with a team and meeting very strict deadlines. Three years ago, I moved to Detroit making space in my life to write more freely on topics dear to my heart. I discovered a city that went through one of the most tragic crises in history but was still able to propose alternatives for regrowth. I analyzed the city from a sociological perspective through the art scene and studying the city’s economy. This experience motivated me to get into the world of video production. I worked with Day O Productions as Assistant Director on a commercial, and later with Disarming Films on a documentary about Dex Osama — an emerging rapper who was killed in his prime. A new way for me to experience storytelling.

All of those varied experiences allowed me to create a solid network that led me to meet Odile Hainaut, the founder of Wanted Design, a design festival in New York. Together we imagined a Detroit program along with the designers of the city for ICFF 2020. Odile put me in touch with Jerry Helling, the creative director of Bernhardt Design who then hired me as the Creative Content Developer of the marketing team for his company. His goal was for me to become a jack of all trades and to evolve by his side. He knew I would have to learn a lot but trusted me. I quickly discovered all the different facets of the business from the design process to the marketing of a product. I wrote press releases, organized press conferences as well as creative events with artists, prepared photo shoots in between New-York and North Carolina, and directed a full design video in London featuring a textile designer.

Storytelling is my focus.

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